Strategic Exits: Roles in the Stakeholder Engagement Plan

In previous posts we have seen how stakeholders need to be aligned with your business exit and who you should consider in a Stakeholder Engagement Plan.  Now you need to examine exactly which stakeholders have what role in your plan. In order to develop the engagement plan, you need to map where each stakeholder fits […]

Strategic Exits: the Stakeholder Engagement Plan

One important consideration when selling your business is who can derail the process and cause delays. While a delay can cost you money, the greater concern is that it can cause potential buyers to walk away because they won’t court reputational risk. One technique to manage this is to build a Stakeholder Engagement Plan. A Stakeholder Engagement Plan […]

Stakeholder Engagement for Difficult Business Sales

Your Tag Line

Prospective buyers of your company are busy people and some don’t have the luxury of an attention span.  That’s why you need a company tag line to cut through the noise and get their attention. Taglines narrow down your company into one well-crafted, compelling phrase or sentence.  The tagline is the “who we are” – for your customers […]

How to Develop a Tag Line

Tag lines are a way to communicate your brand idea to your customers and potential buyers of your company. Tag lines are an effective way to communicate your brand’s Value Proposition in a powerful, succinct and memorable way. I recommend you simply pay the money and hire a creative agency or an expert in branding.  If, however, you don’t […]